ABOUT

Monty's needed help to find their brand voice and identity, whilst increasing product trial, to enable them to gain nationwide distribution in supermarkets.

The solution was to build a flavour-focused brand character (Monty), to ground the magical brand world in everyday life - whilst developing a distinctive look and feel to match. Our immersive experiences brought the magical world of Monty Bojangles to reality, captivating audiences and setting the stage for broader recognition.