Walid Kanaan
Chief Creative Officer
ABOUT
KFC has long been dabbling in gaming. From launching dedicated KFC gaming accounts, to creating a popular Japanese-inspired dating game featuring Colonel Sanders, and even designing a chicken-heating console! While the above advancements in gaming proved successful, these were just entry points that helped establish KFC as a brand that appeals to gamers. KFC was now synonymous with gaming. Great… but what about selling chicken to gamers? KFC was yet to generate conversion with gamers. 350 million MENA gamers to be precise. A gold mine of sales for KFC if it were to resonate with them. Knowing that they were scotched to their favorite games 24/7, KFC had to find an innovative idea that would help them generate more sales from gamers without interrupting their precious gaming time. THE CHALLENGE: How do you sell chicken to a target audience that doesn’t even have time to check out an online menu?
MADEIT CREDITS
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Kfc ArabiaClient
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Andy MunaffDigital Specialist -
Ashleigh MorganClient Servicing -
Dina SalemSocial Media -
Hamza KhanSocial Media -
Hearts & Science DubaiAgency -
Jennifer FischerChief Innovation Officer -
John AbiadClient Servicing -
Mahesh PowarArt Director -
Majdy AlawnaCopywriter -
Pradheep NairDeveloper -
Rifaat FakihStrategic Planner -
Romy AbdelnourPR & Communications -
Santiago RamirezCameraman -
Tatiana KamalDesigner -
Tbwa\Raad DubaiAgency -
Joe LahhamGeneral Manager -
Mohammad AlKawasDesigner -
Camilo RojasMotion Designer -
Pedro VelasquezArt Director -
Walid KanaanChief Creative Officer -
Bruno BomedianoExecutive Creative Director -
Alex PinedaCopywriter / Creative Director -
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