Wain Choi
Chief Creative Officer
ABOUT
Approximately 15 million Canadians live beyond their means. So how do you engage a nation disinterested in thinking about their finances?
Interac, a Canadian leader in financial services, used the medium everyone can connect with, music. The Sound of Spending is a digital tool that converts spending data into a song. Using the tool, you can hear the sound of their own spending or the entire nation’s. Interac mapped millions of transactions across the past year to a soundwave, so that everyone can listen to Canada’s economic recovery since the pandemic.
MADEIT CREDITS
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InteracClient
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Adam PalmerProducer -
Alyssa GuttmanAccount -
Brian BantonDesigner -
Damian SimevDesigner -
Geetika KherStrategies PR -
Greg HennessyProducer -
Kara OddiAccount -
Keaton DaleMedia -
Latoya TaylorMedia -
Lauren SchellProducer -
MacKenzie McNevinMedia -
Media ExpertsMedia Agency -
Oso AudioMusic House -
Rachel SchmidtMedia -
Risa KastelicAccount -
Samantha KayStrategies PR -
Hill+KnowltonPR Agency -
Wain ChoiExecutive Creative Director -
Zulu Alpha Kilo -
Sean BellPlanning -
Michael RomaniukArt Director -
Zak MrouehCCO -
Spencer MacEachernStrategy Director -
Ece InanProducer -
Marco BucharWriter -
Tom EvansPost Production Company -
Zoe KimDesigner