ABOUT

The client, Ardra, commissioned a logo design for her customised photo frame making brand, Aura, based in Kerala, India, established in 2021. The brief was to create a minimalistic and elegant logo using typography that would reflect the brand's identity and values. The logo needed to be versatile and visually appealing, suitable for various applications.

Our approach involved thorough research of the brand and its target audience. We explored multiple typography options, focusing on simplicity and sophistication. After careful refinement and consideration, we crafted a minimal yet elegant logo that resonated with Aura's identity and impressed the client.

The result was a stunning logo that effectively represented Aura's essence and received positive feedback from Ardra. The design became a powerful visual representation for the brand, enhancing its presence and leaving a memorable impression on customers.