ABOUT

Objective
Drive awareness of Vodafone's music service and drive subscriptions by existing Vodafone customers

Insight
Music has always played a big part in people's lives.

Platform
The Album of My Life.

Campaign
A Facebook app that allowed users to discover the 10 significant music tracks that have shaped their life. The app worked with users' Facebook data to link significant personal and cultural events with songs that were top of the charts at that time. The songs were packaged into a personalised interactive experience including previews of each track. Users shared easily among their friends plus Vodafone customers could download the tracks for free by signing up to Vodafone Music. Localised for 8 European markets (linking to local charts and events; compatible across all major mobile phones, tablets and computers.