ABOUT

Objective
Drive awareness, interest and desire in parents for Vodafone Guardian - the new app that keeps children safe whilst using a smartphone.

Insight
Giving your kids the freedom to experiment, explore, discover and develop makes you a better parent.

Platform: Protect Kids On Their Mobile Adventures
Give them the liberty to actively use technology for their positive benefit, inside a ring fence that you can control.

Campaign
Strategy, content, through the line across eight markets.