VNSH Creative House
Manchester
ABOUT
Orbital is a UK cyber security consultancy helping organisations assess, secure, and mature their digital infrastructure through strategic research and consultancy. We partnered with the team to create a bold, human-first visual identity designed to attract the right clients, talent, and partnerships in an increasingly crowded cyber security market.
The challenge was to move beyond the cold, technical aesthetics often associated with cyber security branding and create a brand that felt intelligent, confident, and deeply people-focused. Inspired by the idea of “orbital” — that every business exists within its own ecosystem of stories, interactions, and experiences — we developed a dynamic identity system built from layered imagery, digital moments, photography, and procedurally generated patterns that capture the richness of modern digital life.
The result is a flexible, digital-first brand identity that feels as confident and irreverent as the technology behind it. Designed with motion and dynamic content at its core, the system was created to perform seamlessly across web, social, presentations, and editorial applications while maintaining a strong and recognisable visual language.
Alongside the identity, we delivered a new website, presentation decks, credentials documents, and social assets that clearly communicate Orbital’ research-led and people-first approach to cyber security consultancy. The refreshed brand elevates Orbital beyond conventional security industry aesthetics, positioning the company as a forward-thinking consultancy prepared to grow into new markets while reinforcing trust, intelligence, and security at every interaction.
MADEIT CREDITS
-
Jordan PearmanCreative Director -
VNSH Creative HouseCreative Agency -
David PreeceArt Director
Annual 2026 ShortlistOrbital — Visual Identity & Brand System for a UK Cyber Security ConsultancyBranding
Project featured: on 8th June 2026
CLIENT REVIEW
VNSH Creative House brought a strong mix of strategic thinking, creative judgement and care to the development of Orbital’s visual identity and brand system. Orbital operates in a specialist area of identity security for hybrid identity environments, but we did not want to look or sound like a conventional cybersecurity business. We needed a brand that could communicate technical credibility and trust while still feeling clear, modern, consultancy-led and distinctive. What impressed us was how well VNSH understood the nuance of the positioning. Orbital is not a broad cyber firm, managed service provider or product-led business. We are building a consultancy-first identity security company that challenges some of the sector's usual assumptions: no unnecessary lock-in, no fear-led messaging, and no generic “cyber” visual language. VNSH translated that ambition into a visual identity that feels confident, professionally grounded and different, without relying on the familiar blue technology palette, red alert signals, shields, locks or other sector clichés. The process was thoughtful and collaborative, with strong communication, considered creative interpretation and close attention to detail throughout. The final brand system feels robust, practical and aligned with Orbital’s purpose. It gives us a visual foundation that supports who we are, how we work and the kind of clients we want to help.
Founder at Orbital Identity Security
16 Jun 2026