ABOUT

After 3 years of working on FordPass, in 2023 the VMLY&R received a new challenge - marketing Ford's new subscription services.

With this, came the need to look at our previous subscriptions work and establish a new creative positioning that took into account the brand's new Adventurous Spirit, as well as all the visual challenges of advertising a subscription service.

As the team's visual designer, I worked in close collaboration with the Strategy Team to develop this new look and feel for Ford Subscriptions.