ABOUT

In 2021 we wanted to communicate to all our competitors that Lanjarón was the first 100% recycled brand in the sector, but that it would be of no use unless all of us did it.

So we came up with a campaign that was made up 100% of other brands. We recycled the logos of all our competitors, just like we recycle their bottles to create ours.

A symbol of how everybody’s bottles come from everybody’s bottles when we recycle.

A way to attract their attention and invite them to accelerate their transformation to recycled bottles for the good of the planet.