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We launched a new payment solution that turned football jerseys into digital wallets. To enjoy a cold Corona beer at football stadiums without using cash, people only needed to connect with a sales vendor, who had the “Jersey Tap Logo”, and tap the badge of their football jersey. Using a POS terminal, the vendor put their contactless device to the badge and instantly charged the beer to the customer’s account. To make it even more compelling, every beer in the stadium was sold at retail price (which is at least half the cost of a beer normally within the stadium). The idea represents our Creative Commerce discipline at its best. An innovative payment solution – solving a cultural and social tension in Latin American stadiums – while also creating a new business model and great commerce play by Corona using the most valuable possession a football fan can have – their team jersey – to drive both sales and love for the brand.