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"Rolling Stone's international campaign spotlights the true rock stars: mothers.

During the pandemic, these heroines have juggled hard work and distance learning, night feedings, endless video calls and much more. The magazine’s film is a rock ode dedicated to mothers around the world. It features real life mothers, including English singer DeeLayDee, who gave her voice to the project.

The work was written by Nicoletta Zanterino, Martin Peters Ginsberg, Ali Ali and Riccardo Baita, art directed by Cinzia Caccia and Lorenzo Croci, and directed by Ali Ali through Movie Magic International and Good People. It launched on Rolling Stone Italy’s social channels and will roll out to global markets. "

Rockin’ Mamas took the rebellious spirit of mothers all over the world and turned it into an international integrated campaign. Rockin’ Mamas compares the everyday experience of mothers everywhere to the life of a rock star: waking up fully dressed, having to get back onto stage, performing all night long. Every part of the campaign is very real, raw and human, and brings everything to the table: emotions, puke, ugliness, beauty. All of the women who starred in the campaign are in fact real mothers, including the video’s voiceover artist, the English singer DeeLayDee.