VML
London
ABOUT
“4.3 million men in the UK experience erectile problems,” said Y&R global brand director Nick Burstin, “But after decades of social and personal stigma, many of them are too embarrassed to do anything about it – they feel like they are the only ones going through the problem. It was our challenge to highlight just how common their situation actually is.”
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Tash Rosehill
Creative Director, Media.Monks
United Kingdom