ABOUT

CHALLENGE
How could we maintain the goodwill and interest in all things UK, post-the 2012 Olympics and Jubilee?

SOLUTION
We produced the ‘Sounds of Great Britain’, a first in tourism marketing in the form of a fully interactive and customisable film created in partnership with Rudimental.

RESULTS
The campaign gained 25 million impressions on mobile and a massive 187.69 million hits on Facebook. It was also retweeted 6,984 times on Twitter and in the USA alone was watched by 13.03 million adults.