ABOUT

CHALLENGE
People do not realise how amazing the experience is when flying with Emirates, and instead have come to accept the unfriendly and uninspiring service of other airlines.

SOLUTION
To demonstrate just how amazing the Emirates experience is, we juxtaposed it against an all too familiar 'nightmare' flight. In order to create fame for the brand we used a global celebrity, Jennifer Aniston.

RESULTS
The campaign has been incredible well received within the industry, and with over 3.8 million views on YouTube, the reception on social media has also been extremely positive. Comparing the campaign with those of competitors, it is clear that the Emirates campaign has been highly successful.