ABOUT

CHALLENGE
Randolph have a unique brand story (handcrafted in Boston massachussetts) that needed a campaign to support its unrivaled heritage (exclusive supplier of the US Military and Air Forces for over 30 years) to an as-yet unknowing global audience.

SOLUTION
Many dramatic events have been witnessed through a pair of Randolph sunglasses, a fact that inspired the central thought of ‘Seen It All’. The execution brings the world of the Randolph wearer alive by creating immersive and iconic images as though seen directly through their lenses.

To raise awareness of the Randolph brand and introduce a new tone of voice for 2016 aligning closely with their heritage, whilst ensuring the product played a significant role in all execution. Randolph sunglasses are famous for their toughness and quality, supplying to the US Military and Air Forces for over 30 years. Their classic aviators are worn by pilots, soldiers and world adventurers. Randolph wanted a campaign that captured this sentiment in its entirety.

RESULTS
The creative has had a wonderful reception so far, and we will be launching a TV ad for the "Seen It All" campaign in April. Watch this space.