VML
London
ABOUT
Home improvements can be costly. Even the smallest scratch or stain comes with a large price tag to repair in full. And when it’s only wear-and-tear, it hardly seems worth the expense, given the ever-rising cost of living.
DIY by IKEA turns common household blemishes into opportunities for smart, stylish, and budget-friendly upgrades. The campaign shifts the perception of home repairs, showing how even small damages can be transformed with affordable, Scandinavian design. Fixing life’s little imperfections doesn’t have to cost a fortune - it just takes a fresh perspective.
Back to DIY by IKEA project
Vlad Vorobev
Graphic Designer, Illustrator, Prosveschenie
Russia
Elisabeth Grosse aka LIZITA
Graphic Designer
United Kingdom
Irina Eller
Graphic Designer, self employed
Estonia
Svitlana Bielova
Graphic Designer / Branding / Packaging, Self employed
Switzerland
Jane Kott
Creative Director, goodloan.ai
United States
Karolina Demina
Branding and Motion Designer, Freelance
Kazakhstan