ABOUT

As part of my diploma qualification, 'The Animal Shelter' required a whole new corporate identity to re-invent their image and visually communicate the worthwhile service they provide.
The project was divided into 3 parts. First the identity itself was created after doing extensive market research.
Secondly the identity was incorporated into new advertising material and company stationary. Finally the new brand was introduced to the client with the historical reasoning behind its direction, and methodology behind its approach and any decisions that were made.

The logo is one of the most important parts of the corporate identity. It is the first connection that a client will have with the company and forms their first impression.
The Animal Shelter logo was designed to promote the friendship that is inherent in the adoption of an animal. The silhouette of the cat inside the dog creates a feeling of warmth and security.