ABOUT

THE WORLD'S MOST VALUABLE ADS
The same technologies used in banknotes applied to making ordinary ads actually worth money.

CHALLENGE
Black Friday traditionally takes place on the Friday after Thanksgiving Day. On this date, millions of people rush
to the stores after the best deals of the year.
Because of the huge amount of options, attracting customers at this date has become the brands’ biggest challenge.

IDEA
While everyone else in the world was making ads, we made “The World’s Most Valuable Ads”. Using the same technologies applied in banknotes, we made ads that were worth real money, up to $10,000.00. These ads were distributed in newspapers and used like cash at the dealers to buy a Chevrolet.

PRODUCTION
After two months of research consultation with the National Bureau of Engraving and Printing, we selected nine different security features to prevent forged ads.
To develop them, designers used Chevrolet-related parts such as the brand’s logo, the car’s steering wheel
and headlights.

RESULTS
9,954 Chevrolets sold. All-time sales record on a single day.