Multivitamin Victoria


Pants and Socks is a new way to buy... pants and socks. Offering bundles on regular subscription, it removes the annual hassle which owner and founder Richard Clews noticed in men of all ages. No more loose elastic or fraying edges, rather quality brands at respectable prices to your drawer-step each month to keep you fresh and comfortable.

Branding therefore was on a relatively unanimously agreed track; this as a service is about the unmistakable comfort and unavoidable confidence which comes with it. Pants and socks can't be skipped over either, theres a certain humour and slyness to them which we wanted to capture in the tone of voice and visuals - even such a does-what-it-says name had to be owned as a simple, accessible way to get your underwear.

These considerations lead to a clear drive of confidence, humour and inclusivity; celebrating all body types with pride as we veer from the stereotypical glossy underwear photography. The design is bold and brutalist to represent such a strong level of confidence as well as simplicity of service. The visuals, print work and copywriting are all highly produced but with an underlying tone of cheeky wit to remind you that while these are luxurious products, they're still pants and socks.

Date created: November 2019 2019-11-01T00:00:00+0000
Date published: 1 September 2020 2020-09-01T11:50:33+0100


  • Richard ClewsClient
  • Andy SherriffSound Designer & Creative Director
  • Charlotte WeyerProduct Designer
  • Georgia BrayGraphic Designer
  • Jacob BeckettCreative Director
  • Josh GatorSocial Media Manager
  • Oriane SchadeggUX UI Designer
  • Rachel WyattUX UI Designer
  • Sam ThomasCreative Director of Packaging
  • Thomas CescousseMotion Designer
  • * Robert LloydArt Director & Videographer
  • * Chloe HeatlieProducer
  • * Rachel WyattUX/UI Designer
  • * James HoldingLV Managing Director
  • * Multivitamin

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