ABOUT

Goals:
Generate views of the live stream of World Premiere
Deliver a personalised fan experience
Create a truly global social media event

Execution:
On the day of the premiere of the third Hobbit film, our Hobbit Autograph campaign wowed the audience with with an intriguing personalised experience. Fans were asked to tweet #OneLastTime. Instantly, a signed character card personalised with the name from the profile was sent from the cast with a link to the hub that hosted the live stream.

Results:
The campaign was a world first delivering outstanding results.