ABOUT

Goals:
Deliver a groundbreaking launch of the new Honda
Forge a closer relationship with the audience
Data capture

Execution:
We built the Honda advocacy platform, where users were encouraged to show how “Redline” they were by rewarding them with points to unlock exclusive Type R content.
With options to click through and book a test drive and information on the new Type R, the campaign was a resounding success for Honda, allowing them to identify new super advocates along the way. The campaign had a duration of 5 weeks.