ABOUT

Goals:
Drive uptake of Sky upgrade offer
Promote the Sky hashtag
Data capture

Execution:
An incentivised CTA encouraged the audience to retweet the Sky hashtag in return for an instant response in the form of a quiz. The audience would then answer the questions and have their results displayed on a leaderboard with a chance to win great prizes. Instant gratification encouraged engagement and amplification.

Result:
A campaign that was just as appreciated by the brand as it was for the audience.