ABOUT

Goals:
Maximise content exposure online
Encourage audience engagement with the brand
Email capture

Execution:
The Center Parcs Jigsaw campaign encouraged the audience to interact weekly with Center Parcs Ads themed as digital jigsaws against the clock. The campaign was promoted through DM and social channels.

Results:
The use of gamification successfully generated intrigue and every interaction was monitored and tracked by the platform to provide knowledge and insights about the audience.