ABOUT

Whilst working for Atlantic Group I was tasked with creating the branding and marketing campaign to promote their new reusable coffee mug scheme.

The campaign was targeted at students and was to be rolled out across all the food and beverage sites on campus.

In order to ensure the best reach I thought a cross platform approach would be best. So I created content for all social media platforms, including a facebook photo filter (similar to the infamous snapchat filters) as well as print based marketing to be used in communal areas of the campus and POS items.

Using a playful type face a bright colour palette allowed the design to stand out from other, more corporate university materials.