The latest VR experience from Visualise has launched at Wesfield Stratford City, a 5D VR activation for low-cost airline Norwegian and Boeing. The 5D VR activation, a collaboration between Visualise, MKTG and Vizeum has been created to promote Norwegian’s low-cost direct flights to the US on the Boeing 787 Dreamliner.
Visualise was approached by MKTG to produce an immersive two minute 360° video aboard the 787 Dreamliner aircraft, which is launched via a “Cabin Crew” controlled Tablet App for remote operation. The experience transports consumers into the cabin and showcases the level of service provided from the cabin crew and specialist features of the aircraft.
Henry Stuart, CO-Founder & CEO of Visualise comments: “This project was particularly interesting for us as we also created an app that allows for remote controlling of multiple GearVR headsets for simultaneous video playback. This was necessary to ensure the activation at Westfield worked seamlessly and it’s great to utilise these skills as well as our traditional VR capabilities.”
By wearing Samsung Gear VR headsets, participants can take in a full 360° experience with the sounds and motion of a Norwegian Boeing 787 Dreamliner flight in the economy and Premium cabins from the UK to the USA. By checking-in, boarding the aircraft and landing in the US, participants will start their virtual USA holiday learning about key features of the Boeing 787 Dreamliner before being immersed in vibrant, energetic scenes from New York, Los Angeles and Miami to entice potential holidaymakers to Norwegian’s low-cost transatlantic fares from £135. Norwegian is also encouraging participants to use #USAtheNorwegianWay on Facebook, Twitter and Instagram to enter into a prize draw for the chance to win a holiday to any one of Norwegian’s eight USA destinations direct from London Gatwick.
Stine Steffensen Børke, VP Marketing at Norwegian said: “Norwegian has always been a trailblaze in technology with free Wi-Fi on all European flights and now we’re the first airline in the UK to offer a virtual reality USA holiday. As we continue to take off in the UK, we’re embarking upon the most eye-catching ways consumers can engage with our brand by demonstrating that low-cost can mean high quality in a truly fascinating way.”
The pop-up VR activation is now open until 14 December 2016 every day from 10am – 7pm, except Sunday, which is open from 12pm until 6pm, and is located at The Gallery in Westfield Stratford City.