ABOUT

Velour Beauty - Lash& Go Eyeliner Campaign
The Ask: Velour Beauty approached Visual Smugglers, a company that specializes in fashion marketing videos, to create video content for their social media marketing campaign for the new product line "Lash&Go Eyeliner." They needed a team to provide cinematography services and create Behind-The-Scenes videos for one of their shoots.
The How: Visual Smugglers partnered with Velour Beauty and Director Shih-i-Liu to create exceptional video content that effectively showcased their product and resonated with their target audience. They leveraged their expertise in the fashion and beauty industry to provide unparalleled services that helped Velour Beauty establish a cohesive brand identity and create an authentic connection with their audience.
The Solution: Visual Smugglers provided cinematography services, creating Behind-The-Scenes videos for one of Velour Beauty's shoots. The footage was used for their marketing campaign, particularly for their Instagram stories and targeted ads. By providing a sneak peek into their creative process, the videos helped Velour Beauty build hype around their new product line and establish a strong presence in the beauty industry. Visual Smugglers' partnership with Velour Beauty was a success, and they are proud to have contributed to their client's success.