ABOUT

CASE STUDY - Toronto Raptors - Animation Production
The Ask
Our agency was hired by Pique Agency for their client Sun Life's collaboration with the Toronto Raptors, titled "Healthy You". We created eight hand-drawn animated videos featuring various Toronto Raptors coaches sharing health tips for social media. Additionally, we produced short clips to promote the larger videos and engage the audience.​​​​​​​
Our solution: For the client was to create full rigs for each character to ensure smooth movement. However, this process required more time and intention. The current style used a dynamic illustration approach, which can be seen in the provided rig demos.​​​​​​​
PROCESS 
Our team provided expert guidance on recommending the production of short clips to generate excitement and anticipation for the main video releases. We worked tirelessly to ensure the timely delivery of all materials and incorporated feedback from all stakeholders to create a finished product that exceeded expectations.
PROCESS The resulting videos and clips have received widespread praise for their engaging and informative content and have helped reinforce Sun Life's reputation as a leader in promoting a healthy lifestyle