ABOUT

Project Ren is an Asian-American streetwear brand that approached our creative agency, Visual Smugglers, to help them develop their brand identity and increase their visibility on social media platforms. Our team was excited to take on this challenge and worked closely with the client to deliver a visually striking and cohesive brand identity that would resonate with their target audience.

At Visual Smugglers, We bring clients' visions to life with innovative dynamic animation. Utilizing After Effects and its 3D rendering, but before anything we start with the Discover Phase: Discovery Phase: We started the project with the discovery phase, where we delved deep into the client's brand identity, values, and target audience. 

We analyzed the current market trends, looked at the competitive landscape, and identified areas where the client could differentiate themselves from their competitors. Based on our research, we recommended a brand identity that was authentic, creative, and reflected the brand's Asian-American roots.

Creative Brief: After the discovery phase, we worked with the client to develop a creative brief that would serve as the foundation for the project. The brief includes moodboards, statement, target audience, and creative direction. We ensured that the brief was comprehensive and aligned with the client's goals and objectives.Before we started the project, we made sure that everything was aligned. Gathering all relevant  visual assets, including images and video clips, that are required for the final product. We also made sure we chose choose the music that matches the genre and tone of the video, taking into consideration the overall feel and message that need to be conveyed.

After finalizing the concept, our team moved into the production phase. We designed the brand logo, typography, color palette, and other visual elements that would be used across various marketing channels. We also created a brand style guide that would ensure that the brand identity was consistent across all touchpoints.Throughout the whole process we present the drafts to the client for approval. This is a crucial step, as the client's feedback will help ensure that the final product accurately reflects their brand and vision. Based on the client's feedback, revisions may be made to further enhance the final video.

After several weeks of hard work, we delivered the final product to the client. The client was extremely satisfied with the results and praised our team's creativity and attention to detail. The brand identity we created was authentic, creative, and aligned with the client's goals and objectives. The social media strategy we developed resulted in increased visibility and engagement for the brand.