ABOUT

Visual Smugglers Helps MrMiSocki Achieve Kickstarter Success
Background
Visual Smugglers is a creative agency that specializes in creating engaging and innovative video content. One of their clients, MrMiSocki, approached them for help with their Kickstarter campaign for their new product, the “Mismatched Designer Socks.” The aim was to create a video that would not only showcase the features of the product but also tell their story to create a fanbase.
Challenge
The challenge was to create a video that would stand out from the crowd and engage potential backers. MrMiSocki wanted to do things differently and opt for a story-based Kickstarter campaign rather than a typical talking head video.
Solution
Visual Smugglers decided to create a stop-motion video that was engaging, eye-catching, and colorful. They wanted to capture the essence of MrMiSocki's brand and showcase their creative flair. The video featured the story of a sock who wakes up in a dryer, which was based on a comic created by MrMiSocki.Visual Smugglers took care of the entire video production process, from ideation to shooting and editing. They even provided the voiceover and music to ensure that the video was of high quality. The result was a stop-motion masterpiece that not only showcased the features of the product but also told a compelling story.
Conclusion
Visual Smugglers helped MrMiSocki to create a standout Kickstarter video that not only showcased their product but also told their story in an engaging and innovative way. By taking a unique approach to storytelling and using stop-motion animation, they were able to capture the attention of potential backers and help MrMiSocki to achieve their funding goals.