ABOUT

The Big Picture
The Big Picture is a global insight consultancy specialising in brand design, innovation and experience.
The Challenge
The Big Picture felt that their current website wasn’t doing enough to represent their vibrant values and impressive portfolio. The website lacked the excitement and "wow factor" that matched the innovative work they do. They wanted a platform that could truly reflect the high-profile brands they work and partner with, while showcasing their unique process and expertise. The goal? A fun, immersive experience that conveyed their culture and left a lasting impression on visitors.
Strat and disc
To bring their vision to life, we designed a website that was as immersive and engaging as the business itself. We started with in-depth discussions and strategy sessions to fully understand their goals. Big Picture wanted a site that would not only wow users visually but also highlight the well-known brands they’ve collaborated with.
Our approach focused on giving users an exciting experience, with interactive elements that showcased Big Picture’s process, partners, and values. The final design needed to strike a balance between a sleek, fun interface and strong functionality to ensure it wasn’t just eye-catching but effective.
UX Design
User experience was critical, but it was equally important to not compromise the energy and goals of the project. We designed a user-friendly interface while incorporating interactive elements that made the site feel alive. Movement and flow were central to the UX strategy, with smooth transitions that revealed content as users scrolled, creating an engaging storytelling experience.
We integrated dynamic buttons and interactive on-scroll features to give users a hands-on experience while highlighting the impressive brands Big Picture has worked with. This approach allowed us to create a unique yet functional solution that elevated their strategy and gave users a deeper connection with the brand’s work and values.
Web Design
For the visual design, we took Big Picture’s existing logo and brand elements and added our own creative twist. The goal was to keep everything consistent across the site while injecting energy into every page. The result was a modern, bold design that felt true to Big Picture’s identity but with a fresh look that kept users engaged.
Consistency was key—we ensured that every page flowed seamlessly, whether showcasing their client partnerships or walking users through their unique process. Every design decision was made to reflect their personality while keeping the website clean and professional.
Inner 1 - Mobile
With the increasing need for mobile accessibility, we designed the website to be fully responsive, ensuring that the immersive experience translated seamlessly to mobile devices. Whether users are accessing the site on a desktop, tablet, or smartphone, the design remains consistent, engaging, and easy to navigate.
Inner 2 - Prototyping
Prototyping was essential for this project to give Big Picture a clear vision of how their website would look and function before development began. Through prototypes, we showcased the website’s flow, design elements, and interactive features. This step allowed us to refine the design in real-time, ensuring that all elements fit together perfectly and aligned with Big Picture’s goals.
Web dev
Big Picture wanted a website built on WordPress, so we ensured the development was not only aligned with their technical needs but fully scalable for future growth. WordPress was the ideal platform for its flexibility and ease of use, allowing the Big Picture team to manage content and updates easily post-launch.