ABOUT

The Challenge
Layer Z came to us with just an idea, there was no physical product in sight but there was innovation. With great innovation came two minds. The biggest challenge? Striking the perfect balance. On one side, a director pushing for boundless creativity, on the other, a counterpart wanting simplicity and minimalism, letting the product speak for itself.

Strategy & Discovery
Our main aim was to truly understand what Layer Z wanted to be. To do this we have designed and carried out various creative workshops to extract the subconscious idea that wasn't so easily translated into words. Through this immersive journey, we were able to truly SEE what Layer Z wanted to be. With all this information we gathered in the workshops, all we needed was data to push our decisions. This mix of workshops and research set the stage for creating Layer Z's unique brand.

Branding
We didn't just create the branding for Layer Z. We created Layer Z. Brand mission? We helped them understand what they wanted to bring to the world. Core values? We helped them identify what they truly are. The tag line? Yep, also us. Our team were asked to create a whole brand identity and that is exactly what we did, our design team have even created a 40+ page document on brand guidelines!