ABOUT

In the Czech Republic, where ice hockey is a beloved sport and the country often produces some of the best players, Škoda has been a key sponsor of the World Championship since 1993. For the 2024 event, Škoda wanted to create something special to celebrate their longstanding sponsorship. The idea was to produce a series of CGI stunts centered around hockey, culminating in a playful and memorable celebration.

The series featured various CGI stunts, but the standout piece was a creative and humorous twist: a tram performing a classic ice hockey goal celebration. This unique, unexpected concept combined the excitement of hockey with the iconic Škoda vehicle, blending sport and fun in a way that caught attention.

The video, posted on Škoda’s Czech Instagram, garnered more than 20 million views and over 200,000 reactions. This impressive engagement is particularly remarkable considering the Czech Republic's population is only 10 million. The success was driven by a brilliant idea, humor, high-quality production, and a sense of team spirit.