ABOUT

My client is a sustainability enthusiast and the brief was to capture my client's reflections on waste.
The challenge was to capture my client's way of thinking and voice. It was important to include research that resonated with her logic and maintain a humble, friendly, light-hearted and non-critical tone that resonates with the readers.
The outcome was an original, personal take on waste and the feedback was that "It is just how I would have said it and flows really well."