ABOUT

OVERVIEW:
This is very important page for the business as most of the purchase journey starts from here. At the same time this is the most confusing page as well. There is no clear CTA for users to continue. Colour options suggest that you can change colour on place, but it takes uses to next page and user get frustrated (validated by usability testing). The price is not clear to many users and price keep changing when you go to next page. Overall this is an redesign with optimisation project with improvement and adding new features.