ABOUT

Developed in-house over 14 phases, this concept returned to ESPAs ‘roots’ by using the brand colour and an illustration of tree rings to convey the wisdom and knowledge of the brand.

ESPA launched their pioneering Lifestage range with a run of just 500 individually-numbered bottles. The campaign assets were created and we used these to create the exclusive members-only area on the ESPA website. For the advert in Condé Nast Traveller, we combined all of the assets on the original advert and included new copy, changing the delivery of the campaign entirely.