ABOUT

Introducing Very Experienced Dad (or Ned for short), a character I designed for Virgin Experience Days 2015 Father's Day campaign in MODO.

Virgin Experience Days 2015 Father's Day campaign was titled "You are his greatest adventure", so we felt it fitted well with a superhero theme. We didn't want the character to be your typical superhero though, more like your standard "dad" character, but seen as the superhero he is.

Since we were going with a superhero theme, it fitted well to use a comic book style to the final shots. Using a comic layout worked great for showing how the products can show dad he's a hero - "Give Dad a rest from doing the BBQ by taking him out for a meal".

Ned was modelled, rigged, textured, and rendered in MODO by the Foundry, with any compositing done in Photoshop.

Total timescale for this project was about a month, including producing multiple shots for different uses to give the marketing team full flexibility with promoting the campaign.