Far Better Ride: TMW Unlimited creates a cheeky campaign for Virgin Trains

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Virgin Trains are going full steam ahead with a risqué campaign created by TMW Unlimited that will encourage the public to trade the inconveniences of domestic air travel (check-in, luggage allowance, landing far from city centres) and road use (traffic jams, road works) for the ease and style of Virgin Trains.

Two sixty second campaign films will feature couples engaged in vague discussions which at first appears to be about their sex lives – confessing more and more outrageous practices. However, it then become clear that the couples are actually comparing their uncomfortable experiences travelling by road or air with an altogether more relaxing journey on board Virgin Trains.

The campaign will run alongside Virgin Trains ‘Plane Relief’ offer where flyers between London and Scotland can take advantage of first and standard class discounts on the east coast route. Standard class tickets will begin at £15 each way and First Class tickets at £30 each way*. Twenty thousand discount codes are up for grabs to tempt the public to take advantage of the half-hourly service that will connect the heart of London to the heart of Edinburgh.

Managing Director at Virgin Trains on the east coast, David Horne said “At Virgin Trains we like to do things a little differently, so we’ve decided to highlight the fantastic experiences we offer customers compared to road and air travel in an entertaining, playful way. With free on-board Wi-Fi, free movies, TV episodes, magazines and games on Beam, our new on-board entertainment service, delicious food from our revamped menus, refurbished trains, increased rail connectivity between the English and Scottish capitals, and frequent services to the heart of cities along the east coast, we’re hoping that our tongue in cheek approach will encourage even more people to hop on board!”

Visit www.virgintrainseastcoast.com/planerelief for more information on other destinations.


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