ABOUT

11% of the UK landmass has never had an O2 phone signal, notorious ‘not-spots’. To fix this Virgin Media O2 has embarked on a UK first: the country's debut direct-to-device satellite service, extending mobile coverage through O2 Satellite. A genuinely remarkable piece of technology that connects peoples in places they’ve never been connected before. And we want MASS AWARENESS of this new feat

The problem? "Increased landmass coverage via low-earth-orbit constellations" isn't exactly something you hear about at the pub or see pop up in a group chat.

The idea: Find KSI. A Sidemen Hide & Seek with the highest stakes the format has ever had, not a mansion, not a stadium, but the open British wilderness, in one of the UK's most notorious not-spots. One Sideman vanishes. The rest have to find him. The first to do it… wins £20,000. But the only way anyone can play the game is with O2 Satellite. By using phones with O2 Satellite, they were able to send and receive useful clues through WhatsApp text and voice note, as well as use maps and GPS functions.