ABOUT

Conceptualise and design a 22 page direct mailer for the summer Caribbean campaign.

The direct mailer was designed to look like a passport, stamps were created and used as holding devices for pricepoints and KSPs. Matt paper stock was selected for the inside pages and the cover was spot UV varnished with a leather effect pattern.

The use of a conventional envelope was
avoided to reduce unnecessary wastage. When designing direct mailers I try to be as economic as possible, finding alternative ways to construct and fold so that they become
self mailers.

The inside of the mailer contained a
perforated 'boarding pass' which could be handed into store for the chance to win a holiday to the Caribbean.