ABOUT

The challenge
Due to frequent updates in product specifications, I was tasked with designing a completely new product catalogue from scratch. Additionally, the sales team faced difficulties with the heaviness of printed catalogues and materials they needed to carry on business trips.

The challenge was to create a catalogue that not only had a fresh, modern design but also presented the information in a simple, impactful way that was easy for the team to carry and use effectively.

The solution
To tackle this, I redesigned the catalogue with a focus on clarity and ease of use. I structured the pages using tables for product details and applied consistent text styles throughout. The catalogue starts with an introduction page, followed by an infographic that visually represents the organization’s supply chain. Each product category is introduced with high-quality field photos and brief descriptions, and professional studio photographs were used to highlight Core Relief Items.

I also opted for an A4 size, making the catalogue compact enough for easy carrying while still large enough to display products clearly and effectively.