Vinicius Dissenha Claudino
Senior Art DIrector
ABOUT
The e& iPhone 16 Trade-In campaign turns parting with old phones into a cinematic breakup story. With drama, humor, and a touch of romance, it highlights the emotional bond people have with their devices while celebrating the excitement of upgrading. Through relatable storytelling and stylized visuals, the campaign playfully shows that letting go can feel good — especially when what’s next is even better.
Back to Goodbye, old friend project
Karolina Demina
Branding and Motion Designer, Freelance
Kazakhstan
Marwan Chahine
Senior Creative Director, Saatchi & Saatchi
United Arab Emirates