ABOUT

In this spot, ING recognises the people who dream of owning a home, but often don’t take the step of seeking mortgage advice to get there. It was up to us to package this message into a captivating, enjoyable and well-crafted viewing experience.

Producing the visual composition of miniature sets, a family complete with dog and the background skies was a puzzle that involved several shoots and a lot of stitching. Especially, considering it was edited to look as if all one take with a gust of wind (or rather, leaf blower) the only indication of the dream homes ‘changing scene’ in the background.

The result? A fun, craft-central creative production we were proud to pull off in three weeks.

J. Walter Thompson Amsterdam
Senior Concept Producer: Dorine de Wilde
Agency Producer: Petra Leddy, Kirsten van den Berg
Creative Directors: Maarten Vrouwes, Friso Ludenhoff
Art Director: Jilt Meeder
Copy Writer: Floris Kreulen
Creatives: Bastian Lievers, Tim Blaney Davidson

Ambassadors
Directed by: Ambassadors
Creative Director: Vincent Lammers
Shoot Producer: Denise Slot
DOP: Floris van der Lee
Producer: Bo Kops
Sound Producer: Zoë de Regt
Colorist: Koert van de Ploeg
Off-line Editor: Bram Koopmans
VFX Supervisor: Stephen Pepper
2D Artist: Dennis van der Linden
Layout & Storyboard: Willem Jan van Rootselaar
Environment Design: Gatze Zonneveld, Iris van den Akker, Maureen van der Hout
Sound Designer: Rens Pluijm
Composer: Joep Meijburg