ABOUT

Insight:
Childhood creativity rarely goes further than fridge doors.

Idea:
We asked kids to draw an imaginative scene of a Goldfish Cracker. Then we surprised them by turning their drawings into and out-of-home art gallery stretching from coast to coast.

MADEIT CREDITS

  • Campbell CanadaClient
  • Alyssa GuttmanAccount
  • Cecilia BernaschStudio Artist
  • Erin McManusAccount
  • Flash Reproductions Inc.Printing
  • Friyana EngineerBrand Manager
  • George AultACD, Writer
  • Greg HeptinstallStudio Director
  • Jacob GawrysiakACD, Art Director
  • Mariah WeirManager, Media and Digital Platforms
  • Michael OshellProducer
  • Mieka BurnsVice President Marketing
  • Paloma BentesMarketing executive
  • Polyester StudiosAnimation Agency
  • Proof Strategies Inc.PR Agency
  • Rebecca AdamsProducer
  • Spark FoundryMedia Agency
  • Susie LeeCreative Director
  • The Mars AgencyMarketing Agency
  • Zulu Alpha Kilo
  • Heather SegalGroup Strategy Director
  • Sean BellBrand Innovation Director
  • Zak MrouehCCO
  • Andrew MartinSenior Studio Artist
  • Tom EvansProduction Company
  • Vince RozasDesigner

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