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This 2D animatic was created to test the concept for Saforelle’s advertising campaign, developed by VILKA Agency. Animatics are a key pre-production tool, allowing creative teams to visualize emotions, refine pacing, and assess storytelling impact before moving into full production.

This Saforelle ad explores the contrast between a woman’s external composure and the storm inside. The protagonists appear calm and poised, but beneath the surface, they are silently battling irritation—ready to roar with frustration at the worst possible moments.

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Through subtle gestures, micro-expressions, and controlled movements, we see how they navigate discomfort while keeping up appearances. The animatic helped us fine-tune this delicate balance, ensuring that the final film captures the silent tension and hidden emotional release in a visually compelling way.