ABOUT

Many children in Australia live with real, constant fear due to abuse, neglect, and poverty (it's 1-in-6 kids if you need to know the facts).

Barnardos Australia was looking to change that - and when they came to us to help them raise funds to support these children, we knew we had to step in.

There's nothing scarier than being a child and not knowing what comes next - so we asked ourselves: "What if we got our 'toughest' ambassadors to 'take on terror' in exchange for $$$?

Launched at Halloween, we got influencers to take on horror games in the spirit of the season. But with a twist - we rigged the streaming setup so that in-game sounds would alert in-game monsters. How to trigger an in-game sound you ask? Through donations. Every time someone donated, an in-game alert sound would rage, heightening the suspense for influencers, and delivering added entertainment for viewers.