“Your brand is the single most important investment you can make in your business”
Steve Forbes, Editor In Chief, Forbes Magazine
Sadly, so many brands don’t take the time to research, investigate or create. They default to being passionate, friendly and honest, which means they don’t have a distinctive personality, they won’t stand out and they won’t be remembered. That’s why I collaborated with Paul Mellor of Mellor & Smith to create our Bland Book. It shows how every brand looks when they don’t do the things they need to do to be the brand their consumer wants them to be.