ABOUT

About a year ago, I had an idea to create a brand identity for a haunted cafe run by ghosts. And that’s how Ghost’s Cafe was born!

My main goal was to capture a mysterious, spooky atmosphere through gothic art direction, atmospheric imagery created with Midjourney, and editorial layouts inspired by vintage archives. The visual identity combines Victorian gothic aesthetics, expressive typography, rich textures, and a few playful illustrations created with the help of ChatGPT, then heavily edited.

I really hope you enjoy the atmosphere of Ghost’s Cafe. If you do, it means I achieved exactly what I set out to create! ????

Scope of Work:
Brand Identity · Art Direction · Brand Guidelines · AI-Assisted Imagery · Illustration · Editorial Design · Print