The creative data plugin provides access to platform and first-party creative data, enhancing design workflows with actionable insights

Vidmob, the leading creative data platform, announced the launch of its creative data plugin for Adobe Photoshop, bringing real-time creative data into the design process. This latest release builds on Vidmob’s ongoing partnership with Adobe—an early investor in Vidmob—and follows the successful launches of its plugins for Adobe After Effects, Adobe Illustrator, and Adobe Premiere Pro, further expanding the accessibility of creative insights across the Adobe ecosystem. With this addition, users can access proprietary insights and increase compliance by scoring assets against brand and platform best practices as they’re being developed.

Vidmob's Creative Data Plugin offers designers unparalleled and immediate access to proprietary and platform-specific creative data within Adobe Photoshop. This integration allows for real-time, data-driven adjustments all within a familiar design environment. By embedding critical insights into the design suite, Vidmob's plugin enhances productivity and ensures that every creative decision aligns with brand learnings from previous campaign performance, maximizing both efficiency and campaign impact.

Key Features of the Creative Data Plugin:

• In-Platform Data Access: Access creative performance insights directly within Adobe Photoshop for a streamlined, data-driven design experience.
   
• Creative Effectiveness Scoring: Evaluate whether specific design choices align with brand and platform best practices to optimize an asset’s performance.
   
• Optimization Recommendations: Receive targeted recommendations to refine creative, ensuring optimal outcomes across campaigns.
   
• Seamless Integration with Vidmob Platform: Connects with Vidmob’s broader suite of tools, enabling global teams to measure and report on the impact of creative quality.
   

The plugin is now available to Vidmob enterprise customers as part of an expanding series of Adobe integrations. For more information, visit Vidmob.com/GenAI.

About Vidmob:

Vidmob is The Creative Data company. Its AI-powered software improves creative and media performance by helping brands and agencies derive their own custom creative best practices and ensure that those learnings are applied across all flighted media. Vidmob’s approach to using creative data drives brand consistency, reduces creative and media waste, and increases overall business performance across the funnel. As the industry pioneer and leader in creative data, the power of Vidmob’s platform lies in its integrations across the digital ad ecosystem, its analysis of every creative attribute—combined with their associated performance—for over 18 million ad creatives, and its unique approach combining human insight and machine data.

A portion of every dollar Vidmob receives helps provide access to technology through product donation and technology education through its 501(c)(3) Vidmob Gives. The company has received over $210 million in venture funding, backed by industry leaders like Adobe, and has received numerous awards, including Ad Age’s Best Places to Work and Digiday’s Most Innovative Technology Award.