Vidmob, The Creative Data Company, today announced the appointment of Joseph Galarneau as Chief Product & Technology Officer (CPTO). In this role, Galarneau will lead Vidmob’s product innovation and technology strategy, focusing on scaling the company’s AI-driven creative data platform and accelerating its impact across the marketing ecosystem.

Galarneau succeeds Mickey Alon, who is transitioning into a part-time advisory role. Alon will continue to be involved and support the company’s long-term product vision and innovation as a strategic advisor.

Galarneau brings more than two decades of experience at the intersection of data science, product development, and marketing technology. He is the co-founder and former CEO of Utilityze, an AI-powered market research platform, and previously served as global head of martech product for Wayfair.

“Joe’s unique blend of product vision, technical depth, and market insight makes him the ideal leader to guide Vidmob’s next phase of technology growth,” said Alex Collmer, CEO and Founder of Vidmob. “His experience in building scalable, data-centric platforms aligns perfectly with our mission to empower marketers with the creative data technology necessary to build competitive advantage across the entire marketing workflow in an AI-first world.”

“Vidmob sits at the center of one of the most exciting shifts in marketing—where creativity meets accountability,” said Galarneau. “I’m excited to join a team that’s leading the charge in turning creative into a measurable, optimizable growth driver. Creative data is transforming how brands connect with consumers, and I’m thrilled to help shape the next generation of tools and insights that make that possible.”

Galarneau’s career also includes founding a martech security startup that was acquired by OpenX and C-suite roles at IAC, Verve, and CivicScience, where he drove transformational change through technology, AI, and digital strategy. He also has been an adjunct professor at NYU and Yale, and is an entrepreneur-in-residence at NYC’s largest startup accelerator.

Galarneau’s appointment comes as Vidmob continues to expand its platform capabilities, including advancements in building a creative data ecosystem and powering generative AI with creative data. His leadership will be instrumental in accelerating product development and delivering innovative solutions to marketers worldwide.

ENDS

About Vidmob
Vidmob is The Creative Data Company. Its scoring software and analytics have become an essential ingredient in the creative and media decisions of the world’s largest marketers and agencies, as they drive business results through improved creative effectiveness. As the industry leader in creative data, Vidmob’s influence lies in its partnerships and integrations across the digital ad ecosystem, its dozens of proprietary models, and in the most robust design and AI human-reinforcement of its kind.

A portion of every dollar Vidmob receives is used to fund pro bono creative services for non-profits through its 501(c)(3) Vidmob Gives. The company has received over $200 million in venture funding, backed by industry leaders like Adobe, and has received numerous awards including Digiday’s Most Innovative Technology Award, IMA’s Platform of the Year, and Ad Age’s Best places to Work. Learn more about Vidmob at www.vidmob.com and Vidmob Gives at www.vidmob.com/vidmob-gives