ABOUT

Concept:
Rewards is a restaurant-specific loyalty programme on Deliveroo Plus, our premium subscription that offers members free delivery on orders over a minimum basket total. Plus has already shown the ability to drive long-term behavioural changes – users who sign up improve their average ordering frequency by 40%. As we develop and expand Plus, we went forward with building a loyalty programme that rewards repeat orders at partnering restaurants using a simple “do X, get Y” mechanic.

The goal is to improve the Plus perception of value for money, which can be measured by improved subscriber retention and increase in order frequency.

My role
– Owned the content design and strategy as the sole UX writer
– Collaborated closely with product design, user research, product management, data science, product marketing and engineering as well as legal, brand and comms
– Managed translations of the feature with our localisation coordinator
– Flexed as needed to respond to COVID-19

Read the full case study on my portfolio